Deaf Ink logo

Deaf Ink

Branding
Identity Design
UI/UX
Front-End Development

Branding & e-commerce site for a tattoo artist in the deaf community.

Launch project

A unique brand identity grounded in deaf-community storytelling and the artist's own iconography.

I was tasked to build an e-commerce website for Gayle Sanchez, a well-known tattoo artist in the deaf community. The challenge was to create a brand identity speaking to the speech-impaired artist community and tattoo enthusiasts alike.

Outcome

Branding and e-commerce for a tattoo artist in the deaf community, built to make booking simple.

Deliverables

  • Brand identity & logo
  • Octopus mascot illustration
  • Brand guidelines
  • Shopify e-commerce site
01

Discovery

I began with gathering as much information and inspiration as possible. One thing that instantly stood out was the name DeafInk combined with an octopus mascot — the octopus has 8 tentacles, representing the different abilities and skills of the artist.

02

Mascot & Logo

As I learned more about Gayle's challenges growing up as a speech-impaired artist, we drew a parallel with the octopus's defense system — the ink it spits out to defend itself in the wild. The mark carries that story in every curve.

03

Brand Guidelines

From moodboard to color, typography, and product application — a flexible system that holds together across digital, print, and merch.

04

Shopify E-Commerce

A storefront that puts the artist's work front-and-centre — bold typography, editorial product spreads, and a checkout tuned for collectors and walk-ins alike.

Questions
founders ask

Quick answers about working with THRDX and my approach to digital solutions.

You work directly with the maker. No account managers, no handoffs, no markup on a team you never meet. Brand, product, and front-end come from one craft, so the work stays consistent start to finish.

Most freelancers do one thing. THRDX covers brand, product UI, motion, and the front-end code, so your design and your build never fall out of sync.

Most subscription studios stop at static design. THRDX also builds the front-end, plus motion and 3D, which the biggest subscriptions explicitly exclude.

A Makeover is typically live in 2 to 3 weeks. On monthly plans you see progress every week.

Start with a Makeover. It is fixed scope and fixed price, with no monthly commitment.

Yes. THRDX can own the front-end or hand off clean, production-ready designs and components to your team.

Design in Figma, motion and 3D in Spline and motion tools, and front-end in modern frameworks like Nuxt, Next.js, and Framer. The point is one person across the whole stack.

Send a note through the contact form with your service and budget. Expect a reply within 1 to 2 business days.

THRDX

Have a project? Let's build it right.

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hello@thrdx.studio
(702) 785-7864
Las Vegas

Make it happen

Get in touch
hello@thrdx.studio
(702) 785-7864
Las Vegas
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// Design By @EnokMadrid
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